B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- clients in information gathering phase for potential architecture clients (2025)
According to the text, 91% of potential clients are in the information-gathering phase when they find a firm online.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vernacularagency.com
Primary
Tier C
https://www.vernacularagency.com/house-style/marketing-strategy-for-architects ↗
Source Article
Building Your Brand: Essential Marketing Strategies for Architects
Why a Marketing Strategy for Architects is Essential for Practice Growth
A marketing strategy for architects has shifted from a "nice-to-have" to a necessity for building a sustainable practice. Many architects still rely on the unpredictable "feast or famine" cycle of referrals, but the data shows …
Original Research
vernacularagency.com
· Original study ↗
Methodology
Client Demand Pyramid framework
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
potential architecture clients: 91% clients in information gathering phase. Source: vernacularagency.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/clients-information-gathering-phase-91
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<blockquote cite="https://lighthousedata.io/data/clients-information-gathering-phase-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- clients in information gathering phase for potential architecture clients<br><small>Source: vernacularagency.com (2025) · <a href="https://lighthousedata.io/data/clients-information-gathering-phase-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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