B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- creative team evaluation score improvement for clients of agencies evaluated 5-9 times (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aprais
Primary
Tier A
https://aprais.com/how-to-maintain-healthy-business-relationships/ ↗
Source Article
How to maintain healthy business relationships
Original Research
Aprais
· Original study ↗
Methodology
Derived from Aprais global database of 24,000+ client-agency evaluations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
clients of agencies evaluated 5-9 times: 20% creative team evaluation score improvement. Source: Aprais (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/client-creative-team-score-improvement-20pct
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<blockquote cite="https://lighthousedata.io/data/client-creative-team-score-improvement-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- creative team evaluation score improvement for clients of agencies evaluated 5-9 times<br><small>Source: Aprais (2026) · <a href="https://lighthousedata.io/data/client-creative-team-score-improvement-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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