B
Evidence Grade B
Use with Hedging
Aging
70%
70% — click-through rate (ctr) for Industries (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
17,000
Study Type
Survey
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
30
Methodology
50
Freshness
60
Source
wordstream.com
Primary
Tier B
https://www.wordstream.com/blog/2024-google-ads-benchmarks ↗
Original Research
Wordstream
· Original study ↗
Methodology
Analyzed over 17,000 campaigns running from April 2023 through March 2024
Study: Survey
n=17,000
Methodology documented
Segmentation
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Industries: 70% click-through rate (ctr). Source: wordstream.com (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/click-through-rate-increase-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/click-through-rate-increase-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> — click-through rate (ctr) for Industries<br><small>Source: wordstream.com (2024) · <a href="https://lighthousedata.io/data/click-through-rate-increase-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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