B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- traditional result click rate with ai overview for US search users on queries with AI Overviews (2025)
When an AI Overview is present in search results, users clicked a traditional result only 8% of the time according to Pew Research.
- Exact study year/period for Pew Research is not explicitly given, but framed within 2025 search trends
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://atomicglue.co/glossary/zero-click-visibility ↗
Source Article
Zero-Click Visibility | Glossary
Original Research
Pew Research Center
· Original study ↗
Methodology
Users clicked a traditional result only 8% of the time when an AI Overview was present; cited to Pew Research; exact study period not stated, contextualized within 2025 search trends in the source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US search users on queries with AI Overviews: 8% traditional result click rate with ai overview. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/click-rate-traditional-results-ai-overviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/click-rate-traditional-results-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- traditional result click rate with ai overview for US search users on queries with AI Overviews<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/click-rate-traditional-results-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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