B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
95%
95% -- churn prediction accuracy for Cleeng ChurnIQ (2024)
ChurnIQ predicts churn with up to 95% accuracy.
- stated as 'up to'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cleeng
Primary
Tier A
https://blog.cleeng.com/discover-future-proofing-d2c-streaming-strategies-with-cleeng-at-nab ↗
Source Article
Discover how to future-proof your D2C streaming strategy at NAB 2024
The D2C streaming space is maturing with agility. The market is consolidating as OTT penetration touches an all-time high. Prominent players are gathering increased market share. Technology is evolving at a rapid pace. Consumers are demanding premium experiences while being conscious of value for mo…
Original Research
Cleeng
· Original study ↗
Methodology
Vendor-reported (Cleeng) claim; ChurnIQ predictive churn analytics accuracy stated as a ceiling ('up to 95%')
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 95% | |
| 2024 (current) | 92% | -3.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cleeng ChurnIQ: 95% churn prediction accuracy. Source: Cleeng (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cleeng-churniq-prediction-accuracy
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cleeng-churniq-prediction-accuracy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- churn prediction accuracy for Cleeng ChurnIQ<br><small>Source: Cleeng (2024) · <a href="https://lighthousedata.io/data/cleeng-churniq-prediction-accuracy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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