B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- cold email reply rate for Targeted clean outbound campaigns (2026)
Clean, targeted outbound campaigns achieve cold email reply rates between 5% and 12%.
- Reported as a range of 5–12%, sometimes up to 18%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RevBoss
Primary
Tier C
https://revboss.com/blog/clean-outbound-targeting-messaging-qa-governance ↗
Source Article
Clean Outbound: Targeting, Messaging, QA, and Governance | RevBoss Blog
Clean Outbound: Targeting, Messaging, QA, and Governance
Mass emails? Dead. Generic outreach? Ignored. In 2026, reply rates are under 1.5%, and meetings cost $800–$1,500. Clean Outbound flips this script. It’s about smarter, targeted, and personalized outreach that gets results without killing your …
Original Research
RevBoss
· Original study ↗
Methodology
Range 5-12%, midpoint extracted; sometimes up to 18%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Targeted clean outbound campaigns: 5% cold email reply rate. Source: RevBoss (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/clean-outbound-reply-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/clean-outbound-reply-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- cold email reply rate for Targeted clean outbound campaigns<br><small>Source: RevBoss (2026) · <a href="https://lighthousedata.io/data/clean-outbound-reply-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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