B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- lead conversion rate increase for ClassPass (after moving content operations to HubSpot Content Hub) (2025)
ClassPass increased lead conversion rates by 52% after moving content operations to HubSpot's Content Hub.
- Lift was not solely attributable to AI
- Secondary agency blog citing HubSpot case study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.vested.marketing/blog/top-10-hubspot-ai-use-cases-for-marketing-teams ↗
Source Article
Top 10 HubSpot AI Use Cases for Marketing Teams
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Original Research
HubSpot
· Original study ↗
Methodology
Case-study proof point cited by secondary agency blog; article notes lift was not solely attributable to AI; original HubSpot customer case study undated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ClassPass (after moving content operations to HubSpot Content Hub): 52% lead conversion rate increase. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/classpass-lead-conversion-rate-increase-52
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<blockquote cite="https://lighthousedata.io/data/classpass-lead-conversion-rate-increase-52" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- lead conversion rate increase for ClassPass (after moving content operations to HubSpot Content Hub)<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/classpass-lead-conversion-rate-increase-52" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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