B
Evidence Grade B
Graded
under review
Safe to Cite
Current
8,000
8,000 -- campaign shares for Citibank India #HappierDiwali campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ARM Worldwide
Primary
Tier B
https://armworldwide.com/casestudy/citibank-india-happierdiwali-an-integrated-influencer-marketing/ ↗
Source Article
Citibank India #HappierDiwali
Original Research
ARM Worldwide
· Original study ↗
Methodology
Agency case study self-reported campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Citibank India #HappierDiwali campaign: 8,000 campaign shares. Source: ARM Worldwide (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/citibank-happierdiwali-shares
HTML Embed
<blockquote cite="https://lighthousedata.io/data/citibank-happierdiwali-shares" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8,000</strong> -- campaign shares for Citibank India #HappierDiwali campaign<br><small>Source: ARM Worldwide (2026) · <a href="https://lighthousedata.io/data/citibank-happierdiwali-shares" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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