B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- share of cited urls appearing once for ChatGPT (2025)
58% of cited URLs in ChatGPT responses appear in only one prompt and never again.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,200,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Growth Memo
Primary
Tier B
https://focus4ward.co/blog/citation-is-the-new-ranking ↗
Source Article
Citation is the new ranking: how B2B brands win when buyers query AI instead of Google
What changed
Google's market share dropped below 90% for the first time in 2024. ChatGPT has more than 500 million weekly users. Perplexity is roughly doubling year over year. And the buyer most likely to be in your funnel, the research-led senior executive with no patience for ten blue links, is th…
Original Research
Growth Memo
· Original study ↗
Methodology
Growth Memo analysis of 1.2M ChatGPT responses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT: 58% share of cited urls appearing once. Source: Growth Memo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cited-urls-single-prompt-58
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cited-urls-single-prompt-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of cited urls appearing once for ChatGPT<br><small>Source: Growth Memo (2025) · <a href="https://lighthousedata.io/data/cited-urls-single-prompt-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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