B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- paid clicks relative increase for Brands cited in Google AI Overviews (vs uncited competitors on the same queries) (2025)
Brands cited in Google AI Overviews earn 91% more paid clicks than uncited competitors on the same queries.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier C
https://atomicglue.co/glossary/ai-citations ↗
Source Article
AI Citations | Glossary
Original Research
Seer Interactive
· Original study ↗
Methodology
Relative lift in paid clicks versus uncited competitors on the same queries, per Seer Interactive 2025 study; extracted from secondary glossary source (atomicglue.co) citing the original research. Stat repeated twice consistently in the source text.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands cited in Google AI Overviews (vs uncited competitors on the same queries): 91% paid clicks relative increase. Source: Seer Interactive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cited-brands-paid-clicks-lift-91-pct
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<blockquote cite="https://lighthousedata.io/data/cited-brands-paid-clicks-lift-91-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- paid clicks relative increase for Brands cited in Google AI Overviews (vs uncited competitors on the same queries)<br><small>Source: Seer Interactive (2025) · <a href="https://lighthousedata.io/data/cited-brands-paid-clicks-lift-91-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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