B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- local pack ranking weight for Citation signals (local pack ranking factors) (2018)
In 2018, citation signals accounted for 12% of local pack ranking factor weight according to Whitespark's survey.
- Based on Whitespark's Local Search Ranking Factors survey (practitioner survey/opinion)
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whitespark
Primary
Tier B
https://seohandbook.co.uk/local-seo/local-citations-and-nap/ ↗
Source Article
Local Citations and NAP Consistency | The SEO Handbook
Local Citations and NAP Consistency
Last updated
A local citation is any online mention of a business that includes its name, address, and phone number (NAP). Citations come from directories (Yell, Yelp, Bing Places), industry-specific listings (Tripadvisor for hospitality, Vitals for healthcare), a…
Original Research
Whitespark
· Original study ↗
Methodology
Historical wave of Whitespark Local Search Ranking Factors survey, cited retrospectively in 2026 article; decline of 5 percentage points from 2018 to 2020
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Citation signals (local pack ranking factors): 12% local pack ranking weight. Source: Whitespark (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/citation-signals-local-pack-weight-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/citation-signals-local-pack-weight-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- local pack ranking weight for Citation signals (local pack ranking factors)<br><small>Source: Whitespark (2018) · <a href="https://lighthousedata.io/data/citation-signals-local-pack-weight-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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