B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- local pack ranking weight for Review signals (2026)
Review signals account for around 20% of local pack ranking weight according to Whitespark's 2026 Local Search Ranking Factors report.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
47
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whitespark
Primary
Tier B
https://getpin.com/seo-en/multi-location-seo-website-structure/ ↗
Source Article
Multi-Location SEO: How to Structure Your Website
Running a business across multiple cities or regions is a real growth achievement — but it also creates a new set of digital marketing challenges. When customers in different locations search for your services, does Google know which of your branches to show them? That answer depends almost entirely…
Original Research
Whitespark
· Original study ↗
Methodology
Annual expert survey of 47 leading local SEO experts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Review signals: 20% local pack ranking weight. Source: Whitespark (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/review-signals-local-pack-ranking-weight-2026
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<blockquote cite="https://lighthousedata.io/data/review-signals-local-pack-ranking-weight-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- local pack ranking weight for Review signals<br><small>Source: Whitespark (2026) · <a href="https://lighthousedata.io/data/review-signals-local-pack-ranking-weight-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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