B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- share of citation changes that are losses for AI search cited domains (2025)
When citation changes occur in AI search tracking, 87% are losses where domains drop out entirely.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightEdge
Primary
Tier B
https://www.digitaldialog.co.uk/ai-search-for-hotels/ ↗
Source Article
AI Search for Hotels: Get Recommended by ChatGPT & Gemini
AI Search for Hotels: How to Get Your Property Recommended by ChatGPT, Gemini, and Google AI Overviews
Five out of six hotel properties in the world are currently invisible when travellers use AI tools to search for accommodation. That figure comes from HotelWorld AI’s 2025 Index, the most comprehen…
Original Research
BrightEdge
· Original study ↗
Methodology
BrightEdge data
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionGB
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
AI search cited domains: 87% share of citation changes that are losses. Source: BrightEdge (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/citation-changes-losses-87
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<blockquote cite="https://lighthousedata.io/data/citation-changes-losses-87" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of citation changes that are losses for AI search cited domains<br><small>Source: BrightEdge (2025) · <a href="https://lighthousedata.io/data/citation-changes-losses-87" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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