B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- percentage preferring it cybersecurity trade media content for CISOs (2022)
60 percent of CISOs confirm that IT and cybersecurity trade media is their preferred format of content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
819
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Code Red
Primary
Tier B
https://martechasia.net/news/thought-leadership-a-crucial-marketing-tool-affects-buying-journey-rese… ↗
Source Article
Thought leadership a crucial marketing tool, affects buying journey: research | MartechAsia
74 percent of CISOs would pay a premium to work with cybersecurity vendors that are thought leaders, proving the value of thought leadership as a crucial marketing tool.
Thought leadership matters for tech leaders, including the chief security officers (CSOs). Do you know why? Latest research by Cod…
Original Research
Code Red
· Original study ↗
Methodology
Global survey of 819 IT security decision makers across 10 countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CISOs: 60% percentage preferring it cybersecurity trade media content. Source: Code Red (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cisos-prefer-trade-media-content
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cisos-prefer-trade-media-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- percentage preferring it cybersecurity trade media content for CISOs<br><small>Source: Code Red (2022) · <a href="https://lighthousedata.io/data/cisos-prefer-trade-media-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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