B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- email introduction preference share for Journalists (2025)
85% of journalists surveyed stated that email introductions are the best way to start a relationship.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Sources (3)
Cision
Primary
Tier B
https://amworldgroup.com/blog/what-can-a-pr-agency-do-for-you ↗
Source Article
What Can a PR Agency Do for You? Complete Guide | AMW®
What Can a PR Agency Do for You? A Complete Guide to PR Services
Whether you're launching a startup, scaling an established business, or building a personal brand , public relations can be the catalyst that transforms your visibility and credibility. But what exactly does a PR agency do, and how can…
Also cited by
AMW Group (amworldgroup.com)
https://amworldgroup.com/blog/under-the-spotlight-how-tech-giants-are-managing-p…
2026-09-18
AMW (amworldgroup.com)
https://amworldgroup.com/blog/spread-the-word-with-public-relations-firms
2026-09-17
Original Research
Cision
· Original study ↗
Methodology
Cision 2025 State of the Media Report; survey of more than 3,000 journalists across 19 markets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Journalists: 85% email introduction preference share. Source: Cision (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cision-email-best-way-to-start-relationship
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<blockquote cite="https://lighthousedata.io/data/cision-email-best-way-to-start-relationship" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- email introduction preference share for Journalists<br><small>Source: Cision (2025) · <a href="https://lighthousedata.io/data/cision-email-best-way-to-start-relationship" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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