B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- share preferring email outreach for journalists surveyed (Cision State of the Media) (2025)
85 percent of journalists surveyed said email is the best way to start a relationship.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cision
Primary
Tier A
https://amworldgroup.com/blog/pr-agencies-for-startups ↗
Source Article
PR Agencies for Startups: Launch to Success Guide | AMW®
PR Agencies for Startups: From Launch to Success
The importance of public relations (PR) for startups cannot be overstated. Public relations services play a critical role in shaping the public image and reputation of a startup, influencing how it is perceived by its target audience and the broader m…
Original Research
Cision
· Original study ↗
Methodology
Share saying email is the best way to start a relationship
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
journalists surveyed (Cision State of the Media): 85% share preferring email outreach. Source: Cision (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cision-email-best-channel-2025
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<blockquote cite="https://lighthousedata.io/data/cision-email-best-channel-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share preferring email outreach for journalists surveyed (Cision State of the Media)<br><small>Source: Cision (2025) · <a href="https://lighthousedata.io/data/cision-email-best-channel-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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