B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- brand preference rate for Sainsbury's (Cinderford residents) (2011-12)
12% of surveyed residents feel that Sainsbury's would better cater for local needs.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2011-12
Entity
Sample Size
1,003
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ComRes
Primary
Tier A
https://savanta.com/knowledge-centre/poll/trilogy-planning-poll-of-cinderford-residents/ ↗
Source Article
Trilogy Planning Poll of Cinderford Residents - Savanta
A poll of 1,000 Cinderford residents about proposals for a new supermarket in the town commissioned by Trilogy in December 2011.
Date Published: 13 Jan 2012
Categories: Business | Consumer | Public and communities | Retail & Consumer | UK
Description
ASDA COMES OUT ON TOP IN SURVEY
Following the dec…
Original Research
ComRes
· Original study ↗
Methodology
ComRes survey of Cinderford and outlying area residents
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sainsbury's (Cinderford residents): 12% brand preference rate. Source: ComRes (2011-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cinderford-sainsburys-local-needs-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cinderford-sainsburys-local-needs-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- brand preference rate for Sainsbury's (Cinderford residents)<br><small>Source: ComRes (2011-12) · <a href="https://lighthousedata.io/data/cinderford-sainsburys-local-needs-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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