B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
87.5%
87.5% -- campaign sentiment positive share for Cillit Bang 'Coming Clean' campaign (2024)
The Cillit Bang 'Coming Clean' campaign achieved 87.5% positive sentiment.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87.5%
Unit
Percentage
Data Vintage
2024
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
One Green Bean
Primary
Tier B
https://www.onegreenbean.com/work/cillit-bang-project-barry ↗
Source Article
Cillit Bang Project Barry: From Meme to Market Share
Cillit BangClient
Project Barry: From Meme to Market ShareProject
Content · OGB - LDN
About
After nearly a decade away from our screens, Cillit Bang staged the most anticipated comeback in household cleaning history. Turning years of internet (and media) speculation, conspiracy theories, and meme cu…
Original Research
One Green Bean
· Original study ↗
Methodology
Agency self-reported social listening results
Methodology documented
Segmentation
IndustryMedia
RegionUK
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Cillit Bang 'Coming Clean' campaign: 87.5% campaign sentiment positive share. Source: One Green Bean (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cillit-bang-campaign-positive-sentiment
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cillit-bang-campaign-positive-sentiment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87.5%</strong> -- campaign sentiment positive share for Cillit Bang 'Coming Clean' campaign<br><small>Source: One Green Bean (2024) · <a href="https://lighthousedata.io/data/cillit-bang-campaign-positive-sentiment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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