B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,900,000
1,900,000 -- campaign reach for Cif Disinfect & Shine campaign (content creators) (2020)
With the help of content creators, the Cif Disinfect & Shine campaign's message reached approximately 1.9 million followers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,900,000
Unit
Count
Data Vintage
2020
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stefanini Infinit / Infinit Solutions
Primary
Tier B
https://infinitsolutions.ro/stefanini-infinit-identified-the-best-opportunity-to-launch-the-new-cif-… ↗
Source Article
Stefanini Infinit identified the best opportunity to launch the new Cif Disinfect & Shine products! - Infinit Solutions
During a period in which our home has become our main place where we spend most of our time, Stefanini Infinit and the Cif Unilever team have launched the new range of Cif Disinfect & Shine disinfectants.
To communicate the functional benefits of the new Cif Disinfect & Shine Spray products in an em…
Original Research
Stefanini Infinit / Infinit Solutions
· Original study ↗
Methodology
Agency case study reporting influencer campaign reach; methodology not stated
Methodology documented
Segmentation
IndustryHousehold & Consumer Goods
RegionEMEA
Channelinfluencer
Cite this stat
Plain Text
Cif Disinfect & Shine campaign (content creators): 1,900,000 campaign reach. Source: Stefanini Infinit / Infinit Solutions (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cif-campaign-creator-reach-1-9m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cif-campaign-creator-reach-1-9m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,900,000</strong> -- campaign reach for Cif Disinfect & Shine campaign (content creators)<br><small>Source: Stefanini Infinit / Infinit Solutions (2020) · <a href="https://lighthousedata.io/data/cif-campaign-creator-reach-1-9m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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