B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- share of churn attributed to unclear roi for marketing agency engagements (2026)
42% of marketing agency churn reasons were attributed to unclear ROI.
- Data derived from a portfolio and partner network sample of 280+ agency engagements
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
280
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GrowwithBA
Primary
Tier A
https://growwithba.com/blog/marketing-agency-pricing-study-2026 ↗
Source Article
Marketing agency pricing study 2026: $40M+ analyzed
We analyzed 280+ marketing agency engagements from our portfolio and partner network from January 2024 to March 2026, representing $40M+ in total agency fees paid. This is the most comprehensive public pricing data we have found, most agencies hide their numbers. Related: pricing.
Methodology
- →Sam…
Original Research
GrowwithBA
· Original study ↗
Methodology
Top churn reason in analysis; followed by poor communication 28%, brought in-house 18%, cost cutting 12%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing agency engagements: 42% share of churn attributed to unclear roi. Source: GrowwithBA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/churn-reason-roi-unclear-2026
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<blockquote cite="https://lighthousedata.io/data/churn-reason-roi-unclear-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of churn attributed to unclear roi for marketing agency engagements<br><small>Source: GrowwithBA (2026) · <a href="https://lighthousedata.io/data/churn-reason-roi-unclear-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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