B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- user churn rate for eCommerce app (2023)
Users of an eCommerce app who used a gift card for their first purchase were 70%+ likely to churn.
- Applies specifically to users who used a gift card for their first purchase
- Source states '70%+' likelihood to churn
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Aampe
Primary
Tier A
https://www.aampe.com/blog/using-ai-to-optimize-engagement-throughout-the-user-journey ↗
Source Article
Aampe - Using AI to optimize engagement throughout the user journey
What are practical applications of AI we can use to engage our customers?
Tune in (or scroll down) to see practical steps and methods you can use to engage your customers in more meaningful and personalized ways:
The problem is that lifecycle marketers—who have incredible amounts of data and the mos…
Original Research
Aampe
· Original study ↗
Methodology
Analysis of users who used a gift card for their first purchase
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
eCommerce app: 70% user churn rate. Source: Aampe (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/churn-rate-gift-card-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/churn-rate-gift-card-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- user churn rate for eCommerce app<br><small>Source: Aampe (2023) · <a href="https://lighthousedata.io/data/churn-rate-gift-card-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.