B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- avoidable customer churn share for enterprise customers (2026)
67% of customer churn can be avoided by addressing issues during the initial engagement.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
altersquare.io
Primary
Tier C
https://altersquare.io/blog/winning-your-first-enterprise-aec-client-a-step-by-step-guide ↗
Source Article
Winning Your First Enterprise AEC Client: A Step-by
Original Research
altersquare.io
· Original study ↗
Methodology
Secondary citation [7]; original research not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
enterprise customers: 67% avoidable customer churn share. Source: altersquare.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/churn-avoidable-initial-engagement-67
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<blockquote cite="https://lighthousedata.io/data/churn-avoidable-initial-engagement-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- avoidable customer churn share for enterprise customers<br><small>Source: altersquare.io (2026) · <a href="https://lighthousedata.io/data/churn-avoidable-initial-engagement-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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