B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5,000,000
5,000,000 -- campaign reach for Orange PR food and drink gifting client (2025)
The seasonal gifting campaign for an Orange PR food and drink client reached over 5 million people in the first three months.
- The source states 'over 5 million people in the first three months'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Orange PR & Marketing
Primary
Tier B
http://www.orangepr.co.uk/ ↗
Source Article
FROM SMOKY TO SWEET: CRISPMAS HAS ARRIVED EARLY AT FAIRFIELDS FARM!
FROM SMOKY TO SWEET: CRISPMAS HAS ARRIVED EARLY AT FAIRFIELDS FARM!
From launching its bold new Chorizo & Red Wine flavour earlier this year to announcing its brand new festive flavour; Honey Roasted Chestnut & Sage, it’s safe to say Fairfields Farm Crisps
has been tantalizing tastebuds in 2025. It’…
Original Research
Orange PR & Marketing
· Original study ↗
Methodology
Agency case study, earned media reach estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Orange PR food and drink gifting client: 5,000,000 campaign reach. Source: Orange PR & Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/christmas-gifting-campaign-reach-5m-2025
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<blockquote cite="https://lighthousedata.io/data/christmas-gifting-campaign-reach-5m-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,000,000</strong> -- campaign reach for Orange PR food and drink gifting client<br><small>Source: Orange PR & Marketing (2025) · <a href="https://lighthousedata.io/data/christmas-gifting-campaign-reach-5m-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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