B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
88.5%
88.5% -- share of respondents more likely to choose provider with thought leader ceo for B2B decision-makers (2025)
88.5% of B2B decision-maker respondents are more likely to choose a service provider if the CEO is known for strong thought leadership, assuming all other factors are equal.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
88.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kurogo
Primary
Tier B
https://kurogo.co.uk/post/the-power-of-thought-leadership-in-b2b-business-a-study-on-the-influence-o… ↗
Source Article
The Power of Thought Leadership in B2B Business: A Study on the Influence of Personal Branding
The Power of Thought Leadership in B2B Business: A Study on the Influence of Personal Branding
In an increasingly competitive B2B world, standing out requires more than just great products or services. Those are now table stakes.
B2B brands must do more to demonstrate their quality and establish the…
Original Research
Kurogo
· Original study ↗
Methodology
Kurogo survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B decision-makers: 88.5% share of respondents more likely to choose provider with thought leader ceo. Source: Kurogo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/choose-provider-thought-leader-ceo
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<blockquote cite="https://lighthousedata.io/data/choose-provider-thought-leader-ceo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88.5%</strong> -- share of respondents more likely to choose provider with thought leader ceo for B2B decision-makers<br><small>Source: Kurogo (2025) · <a href="https://lighthousedata.io/data/choose-provider-thought-leader-ceo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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