B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31.8%
31.8% -- consumer agreement rate for Chocapic packaging typography (2026)
31.8% of consumers agreed that typography on packaging played a role in their purchase decisions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahmed Abd ElGhany Hassan and Dr. Haitham Mohamed Nagieb Mostafa
Primary
Tier B
https://www.adcocksolutions.com/post/packaging-isnt-just-about-protection-its-about-persuasion ↗
Source Article
In a crowded market, packaging design can be...
Original Research
Ahmed Abd ElGhany Hassan and Dr. Haitham Mohamed Nagieb Mostafa
· Original study ↗
Methodology
Academic study on packaging design using cereal brands as case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Chocapic packaging typography: 31.8% consumer agreement rate. Source: Ahmed Abd ElGhany Hassan and Dr. Haitham Mohamed Nagieb Mostafa (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chocapic-typography-purchase-decision
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<blockquote cite="https://lighthousedata.io/data/chocapic-typography-purchase-decision" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.8%</strong> -- consumer agreement rate for Chocapic packaging typography<br><small>Source: Ahmed Abd ElGhany Hassan and Dr. Haitham Mohamed Nagieb Mostafa (2026) · <a href="https://lighthousedata.io/data/chocapic-typography-purchase-decision" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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