B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$1,200,000,000
$1,200,000,000 -- investment spend for Chobani (2025)
Chobani is spending $1.2 billion to re-enter a milk business it previously exited.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,200,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Schaefer
Primary
Tier B
https://schaefer.co/pantry ↗
Source Article
The Pantry — Schaefer's F&B Marketing IP Library
Shelf 01
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The reference library we brief every F&B campaign from. 156,398 Meta ads across 1,372 food & beverage brands — browsable, filterable, and updated as new creative ships. See what the category is actually running before you make your next ad.
156,398
Ads
1,372
Br…
Original Research
Schaefer
· Original study ↗
Methodology
Reported investment in milk category re-entry
Methodology documented
Segmentation
IndustryFood & Beverage
Company SizeEnterprise
RegionNorth America
Cite this stat
Plain Text
Chobani: $1,200,000,000 investment spend. Source: Schaefer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chobani-1-2b-reentry
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chobani-1-2b-reentry" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,200,000,000</strong> -- investment spend for Chobani<br><small>Source: Schaefer (2025) · <a href="https://lighthousedata.io/data/chobani-1-2b-reentry" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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