B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- sales increase for Chivas Regal brand (participating Hispanic off-premise accounts) (FY2009)
The 2009 EDPL program led to a 19% increase in overall Chivas Regal brand sales vs. the previous year in participating accounts.
- Compared with -14% in control group of similar accounts not participating in promo
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
FY2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Santiago Solutions Group / Pernod Ricard USA
Primary
Tier B
http://santiagosolutionsgroup.com/pernod-ricard-usa/ ↗
Source Article
Pernod Ricard USA
Original Research
Santiago Solutions Group / Pernod Ricard USA
· Original study ↗
Methodology
Year-over-year sales comparison vs. matched control accounts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Chivas Regal brand (participating Hispanic off-premise accounts): 19% sales increase. Source: Santiago Solutions Group / Pernod Ricard USA (FY2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chivas-brand-sales-increase-2009
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<blockquote cite="https://lighthousedata.io/data/chivas-brand-sales-increase-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- sales increase for Chivas Regal brand (participating Hispanic off-premise accounts)<br><small>Source: Santiago Solutions Group / Pernod Ricard USA (FY2009) · <a href="https://lighthousedata.io/data/chivas-brand-sales-increase-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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