B
Evidence Grade B
Safe to Cite
Dated
36%
36% -- experience completion rate for Chipotle Burrito a Friend SMS broadcast recipients (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association (MMA Global)
Primary
Tier A
http://www.mmaglobal.com/case-study-hub/case_studies/view/46396 ↗
Source Article
MMA Case Study Hub
Original Research
Mobile Marketing Association (MMA Global)
· Original study ↗
Methodology
Share of the total recipient group that finished the experience and sent a card to a friend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Chipotle Burrito a Friend SMS broadcast recipients: 36% experience completion rate. Source: Mobile Marketing Association (MMA Global) (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chipotle-sms-experience-completion-rate-total
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chipotle-sms-experience-completion-rate-total" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- experience completion rate for Chipotle Burrito a Friend SMS broadcast recipients<br><small>Source: Mobile Marketing Association (MMA Global) (2016) · <a href="https://lighthousedata.io/data/chipotle-sms-experience-completion-rate-total" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.