B
Evidence Grade B
Safe to Cite
Dated
90%
90% -- mobile budget share for Chipotle Burrito a Friend SMS campaign budget (2016)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
35
Freshness
95
Source
Mobile Marketing Association (MMA Global)
Primary
Tier A
http://www.mmaglobal.com/case-study-hub/case_studies/view/46396 ↗
Source Article
MMA Case Study Hub
Original Research
Mobile Marketing Association (MMA Global)
· Original study ↗
Methodology
Approximate share of campaign budget allocated to mobile for the custom SMS program
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Chipotle Burrito a Friend SMS campaign budget: 90% mobile budget share. Source: Mobile Marketing Association (MMA Global) (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chipotle-burrito-a-friend-mobile-budget-share
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<blockquote cite="https://lighthousedata.io/data/chipotle-burrito-a-friend-mobile-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- mobile budget share for Chipotle Burrito a Friend SMS campaign budget<br><small>Source: Mobile Marketing Association (MMA Global) (2016) · <a href="https://lighthousedata.io/data/chipotle-burrito-a-friend-mobile-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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