B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62.2%
62.2% -- share of esports users who enjoy esports for socializing with friends for Chinese esports users (2023)
62.2% of Chinese esports users enjoy esports because it provides a common topic to play with friends.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62.2%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
mmgthailand.com
Primary
Tier C
https://mmgthailand.com/analyzing-chinese-esports-culture-demographics-habits-and-hangzhou-asian-gam… ↗
Source Article
Analyzing Chinese Esports Culture: Demographics, Habits, and Hangzhou Asian Games Expectations - MMG Thailand
The New WeChat Playbook for the AI Search Era
The way Chinese consumers are changing how they search. Instead of relying only on Baidu, many now ask AI assistants like DeepSeek, Doubao, and Baidu ERNIE for direct recommendations.
Analysis of Chinese e-sports user attributes Gender and Age Distributi…
Original Research
mmgthailand.com
· Original study ↗
Methodology
Research data on esports users cited by MMG Thailand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Chinese esports users: 62.2% share of esports users who enjoy esports for socializing with friends. Source: mmgthailand.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chinese-esports-friends-social-reason
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chinese-esports-friends-social-reason" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62.2%</strong> -- share of esports users who enjoy esports for socializing with friends for Chinese esports users<br><small>Source: mmgthailand.com (2023) · <a href="https://lighthousedata.io/data/chinese-esports-friends-social-reason" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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