B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
40%
40% -- population share for China's middle class (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brookings Institution
Primary
Tier B
https://ashleydudarenok.com/what-is-consumer-behavior/ ↗
Source Article
What Is Consumer Behavior? A 2025 Guide for Global Brands
Original Research
Brookings Institution
· Original study ↗
Methodology
Brookings Institution data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
China's middle class: 40% population share. Source: Brookings Institution (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/china-middle-class-population-share-40
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<blockquote cite="https://lighthousedata.io/data/china-middle-class-population-share-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- population share for China's middle class<br><small>Source: Brookings Institution (2023) · <a href="https://lighthousedata.io/data/china-middle-class-population-share-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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