B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- users watching live streaming ecommerce weekly for Chinese live streaming e-commerce viewers (2020)
71% of Chinese users watch a live streaming e-commerce event at least once per week.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2020
Entity
Geography
CN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
iiMedia
Primary
Tier B
https://creativeclicks.com/blog/moving-beyond-covid-19-lessons-learned-for-app-marketers/ ↗
Source Article
Moving Beyond COVID-19 – Lessons Learned for App Marketers
Because marketers are inherently optimistic people, we wanted to start our post with some positive marketing data from Asia, which was impacted by COVID-19 before Europe and the United States. According to social media marketing provider Socialbakers, in Eastern Asia, Social Ad CPMs in March returne…
Original Research
iiMedia
· Original study ↗
Methodology
iiMedia research
Methodology documented
Segmentation
IndustryeCommerce
RegionCN
Channelevents
Cite this stat
Plain Text
Chinese live streaming e-commerce viewers: 71% users watching live streaming ecommerce weekly. Source: iiMedia (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/china-live-streaming-weekly-viewers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/china-live-streaming-weekly-viewers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- users watching live streaming ecommerce weekly for Chinese live streaming e-commerce viewers<br><small>Source: iiMedia (2020) · <a href="https://lighthousedata.io/data/china-live-streaming-weekly-viewers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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