B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- live shopping share of ecommerce for China live shopping market (2025)
Live shopping represents an estimated 60% of the total e-commerce market in China.
- Estimated figure
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Whatnot
Primary
Tier B
https://newconsumer.com/2026/01/introducing-the-live-shopping-update-in-partnership-with-whatnot/ ↗
Source Article
Introducing the Live Shopping Update, in partnership with Whatnot
From the Editor
Introducing the Live Shopping Update, in partnership with Whatnot
Live shopping generated $22 billion in North America and Europe last year. Here’s what’s driving the boom.
I’m excited to announce a new collaboration with Whatnot, the largest live shopping platform in North America a…
Original Research
Whatnot
· Original study ↗
Methodology
Estimated share of China's total e-commerce market represented by live shopping, per Whatnot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
China live shopping market: 60% live shopping share of ecommerce. Source: Whatnot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/china-live-shopping-ecommerce-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/china-live-shopping-ecommerce-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- live shopping share of ecommerce for China live shopping market<br><small>Source: Whatnot (2025) · <a href="https://lighthousedata.io/data/china-live-shopping-ecommerce-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.