B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
63%
63% -- alcohol purchases for gifting share for China alcohol market (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Merch & Effect
Primary
Tier B
https://merchandeffect.com/newsfeed/the-gift-pack-dilemma-in-asia ↗
Source Article
Sustainability vs. Spectacle: The Gift Pack Dilemma in Asia - Merch & Effect - The POS Marketing Agency
Sustainability vs. Spectacle: The Gift Pack Dilemma in Asia
Sustainability vs. Spectacle: The Gift Pack Dilemma in Asia
Sustainability vs. Spectacle: The Gift Pack Dilemma in Asia
Sustainability vs. Spectacle: The Gift Pack Dilemma in Asia
Understanding the Cultural Nuances of Gifting in Asia
Unders…
Original Research
Merch & Effect
· Original study ↗
Methodology
Reported as 'up to 63%'; original source not identified
Methodology documented
Segmentation
IndustryAlcohol
RegionAPAC
Cite this stat
Plain Text
China alcohol market: 63% alcohol purchases for gifting share. Source: Merch & Effect (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/china-gifting-share-of-alcohol-purchases
HTML Embed
<blockquote cite="https://lighthousedata.io/data/china-gifting-share-of-alcohol-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- alcohol purchases for gifting share for China alcohol market<br><small>Source: Merch & Effect (2025) · <a href="https://lighthousedata.io/data/china-gifting-share-of-alcohol-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.