B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
5,000,000
5,000,000 -- campaign video views first week for Cheez-It NIL campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opendorse
Primary
Tier A
https://biz.opendorse.com/blog/cheez-it-supporting-student-athletes-through-nil-on-the-biggest-stage… ↗
Source Article
Cheez-It: Supporting student-athletes through NIL on the biggest stage
Original Research
Opendorse
· Original study ↗
Methodology
Brand campaign performance data reported by Opendorse
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cheez-It NIL campaign: 5,000,000 campaign video views first week. Source: Opendorse (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cheezit-nil-campaign-5m-first-week
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cheezit-nil-campaign-5m-first-week" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,000,000</strong> -- campaign video views first week for Cheez-It NIL campaign<br><small>Source: Opendorse (2026) · <a href="https://lighthousedata.io/data/cheezit-nil-campaign-5m-first-week" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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