B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- percentage of abandoned cart sales recoverable for ecommerce checkout UX (2026)
Fixing checkout UX can recover approximately 35% of sales lost to cart abandonment.
- Estimate derived from Baymard Institute UX research
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://kirro.io/conversion-rate-metrics ↗
Source Article
Conversion Rate Metrics to Track in 2026
What are conversion rate metrics?
Conversion rate metrics aren’t one number. They’re a system.
The headline number is simple: what percentage of visitors completed a desired action? That action could be a purchase, a form submission, a signup, a download. The formula is (conversions / total visitors…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce checkout UX: 35% percentage of abandoned cart sales recoverable. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/checkout-ux-recovers-35-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/checkout-ux-recovers-35-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- percentage of abandoned cart sales recoverable for ecommerce checkout UX<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/checkout-ux-recovers-35-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.