B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17%
17% -- share of abandoned carts due to long or complicated checkout for ecommerce shoppers who abandoned for reasons other than browsing (2026)
17% of shoppers who abandoned carts for reasons other than browsing said the checkout was too long or complicated.
- Among shoppers who abandoned for reasons other than simply browsing or not being ready to buy
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://www.aerocommerce.com/resources/articles/do-ecommerce-integrations-disrupt-the-customer-exper… ↗
Source Article
Do ecommerce integrations disrupt the customer experience?
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute research, cited by Aero Commerce
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce shoppers who abandoned for reasons other than browsing: 17% share of abandoned carts due to long or complicated checkout. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/checkout-too-long-abandonment-reason
HTML Embed
<blockquote cite="https://lighthousedata.io/data/checkout-too-long-abandonment-reason" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of abandoned carts due to long or complicated checkout for ecommerce shoppers who abandoned for reasons other than browsing<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/checkout-too-long-abandonment-reason" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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