B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- checkout completion drop per additional step for eCommerce checkout flows (2025)
Each additional checkout step in an eCommerce flow reduces checkout completion by 10% to 20%.
- Reported as a range of 10-20%
- Based on general industry data cited without specific primary study details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
webmedic.com
Primary
Tier C
https://webmedic.com/why-stores-fail ↗
Source Article
Why eCommerce Stores Fail | WebMedic
The Truth
Stores Fail
We've worked on 80+ stores. These are the patterns we see killing revenue.
01
When every store uses the same Shopify theme with the same layout, customers have no reason to trust yours over the next. Generic design signals a generic business.
First impressions form in 50 millis…
Original Research
webmedic.com
· Original study ↗
Methodology
Source states 'industry data shows each additional checkout step drops completion by 10-20%'; midpoint 15% used for the reported range. Original study not named; undated publication — vintage approximated from retrieval year.
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Cite this stat
Plain Text
eCommerce checkout flows: 10% checkout completion drop per additional step. Source: webmedic.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/checkout-step-completion-drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/checkout-step-completion-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- checkout completion drop per additional step for eCommerce checkout flows<br><small>Source: webmedic.com (2025) · <a href="https://lighthousedata.io/data/checkout-step-completion-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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