B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- checkout form abandonment rate for checkout forms (2026)
A Baymard Institute study found that 18% of users abandon checkout forms due to a process that was too long or complicated.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://antforms.com/blog/antforms-form-preview-feature-test-before-publish/ ↗
Source Article
AntForms Preview: Test Your Forms Before Publishing (2026)
Original Research
Baymard Institute
· Original study ↗
Methodology
Cited Baymard Institute study, as referenced by AntForms blog
Methodology documented
Segmentation
IndustryeCommerce
Company SizeAll sizes
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
checkout forms: 18% checkout form abandonment rate. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/checkout-form-abandonment-18
HTML Embed
<blockquote cite="https://lighthousedata.io/data/checkout-form-abandonment-18" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- checkout form abandonment rate for checkout forms<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/checkout-form-abandonment-18" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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