B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- sales increase rate for US online retailer (checkout flow case study) (2012)
A retailer saw sales jump 45% overnight by changing a checkout button from 'login' to 'continue' to remove the account creation requirement.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
workworkwork.tumblr.com
Primary
Tier C
http://workworkwork.tumblr.com/archive/ ↗
Source Article
WorkWorkWork tumblr
Original Research
workworkwork.tumblr.com
· Original study ↗
Methodology
Case study of a single retailer's checkout redesign (the '$300 Million Button' story); individual company case, not aggregate survey data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online retailer (checkout flow case study): 45% sales increase rate. Source: workworkwork.tumblr.com (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/checkout-button-redesign-sales-increase
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<blockquote cite="https://lighthousedata.io/data/checkout-button-redesign-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- sales increase rate for US online retailer (checkout flow case study)<br><small>Source: workworkwork.tumblr.com (2012) · <a href="https://lighthousedata.io/data/checkout-button-redesign-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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