B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- checkout abandonment reason credit card trust for US online shoppers abandoning checkout due to credit card trust issues (2026)
18% of US online shoppers abandon checkout because they do not trust the site with their credit card information.
- Cart-abandonment figures vary by category, geography, and price band
- Blends mobile and desktop behavior
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (4)
Baymard Institute
Primary
Tier A
https://chatsy.app/statistics/ecommerce-customer-support-statistics-2026 ↗
Source Article
19 E-Commerce Customer Support Statistics for 2026: Conversion, Checkout & Returns Data
E-Commerce Customer Support Statistics for 2026
Public benchmarks for cart abandonment, recovery, returns, support load, and personalization.
E-commerce support benchmarks: cart abandonment, recovery email performance, returns behavior, holiday support load, and personalization revenue. Sources incl…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
emarketer.com
https://www.emarketer.com/
2026-08-18
fintechweekly.com
https://www.fintechweekly.com/
2026-08-18
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US online shoppers abandoning checkout due to credit card trust issues: 18% checkout abandonment reason credit card trust. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/checkout-abandonment-reasons-credit-card-trust-2026
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<blockquote cite="https://lighthousedata.io/data/checkout-abandonment-reasons-credit-card-trust-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- checkout abandonment reason credit card trust for US online shoppers abandoning checkout due to credit card trust issues<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/checkout-abandonment-reasons-credit-card-trust-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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