B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- checkout abandonment long process share for US eCommerce users who abandoned checkout (2022)
In a 2022 study on US eCommerce, 17% of users who abandoned checkout cited a long, tedious checkout process as the reason.
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Lighthouse Research Team
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Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ultimatemembershippro.com
Primary
Tier C
https://ultimatemembershippro.com/stripe-vs-paypal/ ↗
Source Article
Stripe Vs PayPal: Which One's Best For A Membership Site?
According to Statista, the global eCommerce industry will exceed $1.5 trillion by 2027. With the disillusionment many feel about social media and the rise of the Creator Economy happening in the background of eCommerce, it is only natural that online businesses will abound. And where there’s an onli…
Original Research
ultimatemembershippro.com
· Original study ↗
Methodology
Share of users citing a long, tedious checkout process as their reason for abandoning checkout, from an unnamed 2022 study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US eCommerce users who abandoned checkout: 17% checkout abandonment long process share. Source: ultimatemembershippro.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/checkout-abandonment-long-checkout-process
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<blockquote cite="https://lighthousedata.io/data/checkout-abandonment-long-checkout-process" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- checkout abandonment long process share for US eCommerce users who abandoned checkout<br><small>Source: ultimatemembershippro.com (2022) · <a href="https://lighthousedata.io/data/checkout-abandonment-long-checkout-process" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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