B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
92.8%
92.8% -- zero click rate for ChatGPT shopping tasks (2026-07)
92.8% of ChatGPT shopping tasks ended without an open-web click in a behavioral study of 56 people across 221 tasks.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92.8%
Unit
Percentage
Data Vintage
2026-07
Entity
Sample Size
221
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kevin Indig (Growth Memo)
Primary
Tier B
https://www.tryprofound.com/articles/top-experts-in-generative-engine-optimization ↗
Source Article
The 2026 A-list of generative engine optimization (GEO) experts
Why GEO experts matter in 2026
In 2026, answer engines are no longer just answer engines. They are shortlist engines, comparison engines, and increasingly action engines. Google says AI Overviews now reach more than 2.5 billion monthly active users, while AI Mode has surpassed one billion. Its newes…
Original Research
Kevin Indig (Growth Memo)
· Original study ↗
Methodology
Behavioral study of 56 people across 221 ChatGPT shopping tasks (Kevin Indig)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT shopping tasks: 92.8% zero click rate. Source: Kevin Indig (Growth Memo) (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-tasks-no-open-web-click-2026
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<blockquote cite="https://lighthousedata.io/data/chatgpt-tasks-no-open-web-click-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92.8%</strong> -- zero click rate for ChatGPT shopping tasks<br><small>Source: Kevin Indig (Growth Memo) (2026-07) · <a href="https://lighthousedata.io/data/chatgpt-tasks-no-open-web-click-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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