B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
15%
15% -- referral traffic for Target (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
Forbes
Primary
Tier B
https://www.klaviyo.com/uk/blog/agentic-commerce-how-to ↗
Source Article
The Rise of Agentic Commerce: How AI Is Redefining Shopping - Klaviyo UK
Every so often, the way people shop and interact with brands changes in a big way. First it was e-commerce. Then mobile. Then social.
Each wave has redefined what it means to build a customer relationship. Now, another transformation is under way.
In October 2025, OpenAI announced that ChatGPT users…
Original Research
Forbes
· Original study ↗
Methodology
Forbes report
Methodology documented
Segmentation
Industrymarketing
Channelcommon_crawl
Cite this stat
Plain Text
Target: 15% referral traffic. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-target-referral-traffic
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<blockquote cite="https://lighthousedata.io/data/chatgpt-target-referral-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- referral traffic for Target<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/chatgpt-target-referral-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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