B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63.3%
63.3% -- sponsored placement rate for ChatGPT local answers (2026-08)
Sponsored placements appeared in 63.3% of ChatGPT answers across 210 tested diner query responses.
- ChatGPT only with live web search, does not reflect other AI engines like Copilot
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63.3%
Unit
Percentage
Data Vintage
2026-08
Entity
Sample Size
210
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pluspoint
Primary
Tier A
https://www.pluspoint.io/blog/enhancing-local-seo-with-apple-maps-and-bing-places ↗
Source Article
Apple Maps and Bing Places: Local SEO Setup Guide 2026
Enhancing Local SEO with Apple Maps and Bing Places in 2026
Two free listings decide whether your business exists on the map an iPhone opens by default and inside the answers Microsoft's assistant gives. Where each dashboard lives, the fields that actually matter for local SEO, and an honest account…
Original Research
Pluspoint
· Original study ↗
Methodology
Pluspoint ChatGPT study, 110 diner questions asked twice
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT local answers: 63.3% sponsored placement rate. Source: Pluspoint (2026-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-sponsored-placement-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-sponsored-placement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63.3%</strong> -- sponsored placement rate for ChatGPT local answers<br><small>Source: Pluspoint (2026-08) · <a href="https://lighthousedata.io/data/chatgpt-sponsored-placement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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