B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.8%
7.8% -- share of shopping queries for ChatGPT (2025)
Shopping-related queries accounted for 7.8% of all ChatGPT searches prior to increasing to 9.8%.
- Represents baseline before growing to 9.8%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company and Sensor Tower
Primary
Tier B
https://kahunam.com/articles/seo/do-people-actually-buy-through-ai-search-what-the-research-shows/ ↗
Source Article
Do People Actually Buy Through AI Search? What the Research Shows
Everyone’s talking about AI shopping features. But do they actually lead to sales?
The research tells conflicting stories. Some studies show AI visitors convert 23 times better than organic search. Others show they convert worse than almost every other channel.
Both claims have data behind them. Her…
Original Research
Bain & Company and Sensor Tower
· Original study ↗
Methodology
Up from 7.8%; a 25% category increase
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT: 7.8% share of shopping queries. Source: Bain & Company and Sensor Tower (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-shopping-query-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-shopping-query-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.8%</strong> -- share of shopping queries for ChatGPT<br><small>Source: Bain & Company and Sensor Tower (2025) · <a href="https://lighthousedata.io/data/chatgpt-shopping-query-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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