B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- share of ai driven traffic for ChatGPT (2025)
ChatGPT contributes 50% of all AI-driven website traffic.
- Some AI-driven traffic may be underreported due to missing referrer information.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://www.norberthires.blog/weekly-readings-1/ ↗
Source Article
Weekly Readings #1: Chaos, problem solving and AEO
I'm playing a risky game. Most newsletter subscribers expect consistency—they want content on the topic they signed up for. Search engines reward focus, pushing you to go deep on one thing and one thing only. Stray too far, and you risk losing readers and rankings.
But is going broad really dangerou…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study of 3,000 websites
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT: 50% share of ai driven traffic. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-share-of-ai-traffic-50
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<blockquote cite="https://lighthousedata.io/data/chatgpt-share-of-ai-traffic-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of ai driven traffic for ChatGPT<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/chatgpt-share-of-ai-traffic-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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