B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- share of ai referral visits for ChatGPT (2025)
ChatGPT accounts for nearly 78% of all AI-driven traffic/visits.
- Source states 'nearly 78%'
Lighthouse Research Team
Last verified:
·
How we verify data →
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
How to Track AI Traffic on Your Website for Free
The biggest question on every marketer’s mind today is, where is the traffic really coming from?
With the rise of AI platforms like ChatGPT, Perplexity, and Gemini, brands are turning to new tools to uncover these sources. Yet, in chasing the next big thing, many overlook the fundamentals of SEO.
To…
Methodology
Cited traffic analytics data, original provider not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT: 78% share of ai referral visits. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-share-of-ai-traffic-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-share-of-ai-traffic-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of ai referral visits for ChatGPT<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/chatgpt-share-of-ai-traffic-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.