B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- share of users replacing google searches with chatgpt for ChatGPT users (2025)
43% of ChatGPT users report using it to replace Google searches for certain queries.
- Applies to certain queries
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Morgan Stanley
Primary
Tier C
https://genmark.ai/resources/blog/generative-engine-optimization ↗
Source Article
Generative Engine Optimization: The Next Frontier in Digital Visibility
Generative Engine Optimization: The Next Frontier in Digital Visibility
Key Takeaways
- Generative AI search engines are rapidly gaining market share, with studies projecting up to 25% of search volume shifting to these platforms by 2026
- Traditional SEO tactics alone won't secure visibility in AI-…
Original Research
Morgan Stanley
· Original study ↗
Methodology
Morgan Stanley research cited by genmark.ai
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT users: 43% share of users replacing google searches with chatgpt. Source: Morgan Stanley (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-replace-google-searches
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<blockquote cite="https://lighthousedata.io/data/chatgpt-replace-google-searches" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of users replacing google searches with chatgpt for ChatGPT users<br><small>Source: Morgan Stanley (2025) · <a href="https://lighthousedata.io/data/chatgpt-replace-google-searches" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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