B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$690,000
$690,000 -- chatgpt referral channel revenue for ChatGPT referral sessions across 100 ecommerce brands (StudioHawk client dataset) (2025-2026)
ChatGPT referral sessions across 100 ecommerce brands generated $690,000 in tracked revenue during 2025-2026.
- Currency is denoted only with the '$' symbol in the source text; StudioHawk is an Australian agency so currency could be AUD rather than USD.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$690,000
Unit
Currency Usd
Data Vintage
2025-2026
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
StudioHawk
Primary
Tier A
https://www.lawrencehitches.com/ai-seo-tools/ ↗
Source Article
The Best Tools to Optimise for ChatGPT and Claude -- And What They Still Can't Measure | Lawrence Hitches
Across 100 ecommerce brands, ChatGPT referral sessions grew 19x year-on-year in 2025-2026. Those sessions generated $690,000 in tracked revenue from 340,000 sessions. Ninety-one of those 100 brands now receive ChatGPT referral traffic in GA4.
The revenue is real. The challenge is that most tools bui…
Original Research
StudioHawk
· Original study ↗
Methodology
Direct session-to-conversion attribution in GA4 via utm_source=chatgpt filtering across StudioHawk client properties; currency symbol only ($) stated - Australian publisher, so figure may be AUD
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT referral sessions across 100 ecommerce brands (StudioHawk client dataset): $690,000 chatgpt referral channel revenue. Source: StudioHawk (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-referral-revenue-100-ecommerce-brands
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<blockquote cite="https://lighthousedata.io/data/chatgpt-referral-revenue-100-ecommerce-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$690,000</strong> -- chatgpt referral channel revenue for ChatGPT referral sessions across 100 ecommerce brands (StudioHawk client dataset)<br><small>Source: StudioHawk (2025-2026) · <a href="https://lighthousedata.io/data/chatgpt-referral-revenue-100-ecommerce-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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